- Sourcing Reinvented
BuyAnyLight (BAL) ICO rating BuyAnyLight ICO Rating

BAL Initial Exchange
Offering (IEO)

The BuyAnyLight (BAL) Initial Exchange Offering (IEO) is a crowdfunding campaign to raise funds for the development of a blockchain deployed, decentralized marketplace for lighting products, and the expansion of the existing BAL Network.


sale ends in:

1 BAL = 0.25 USD

IEO Sale starts in:

1 BAL = 0.30303 USD


Soft Cap

Hard Cap


26% target raised



0.30303 USD
0.2 USD
1st Oct 2019
31st Oct 2019
0.30303 USD
0.25 USD
1st Nov 2019
31st Jan 2020
0.30303 USD
1st Feb 2020
29th Feb 2020

17.5% OFF until IEO Sale!

Buy BAL Tokens

The minimum investment is 50 USD and 200 BAL

BAL Costs Today

1 BAL = 0.25000000 USD

1 BAL = 0.22575504 EUR

1 BAL = 0.00003466 BTC

1 BAL = 0.00171730 ETH

Profit / Return on Investment

Cost today

1 BAL = 0.25 USD

Cost during IEO

1 BAL = 0.30303 USD

Profits investing today

ROI : 21.21%

Profits : 0.05303 USD

17.5% OFF until IEO Sale!

We accept: Visa, Mastercard, Bank Transfer, Bitcoin, Ethereum
How to add a Custom ERC20 Token / our BAL Token to your Ethereum wallet?
Check out this easy step-by-step guide

About BAL Initial Exchange Offering (IEO)

The BuyAnyLight (BAL) Initial Exchange Offering (IEO) is a crowdfunding campaign to raise funds for the development of a blockchain deployed, decentralized marketplace for lighting products, and the expansion of the existing BAL Network. It is a framework for addressing the unique challenges faced by lighting contractors, manufacturers, and buyers that combines revolutionary technologies such as blockchain and cryptography, smart contracts, fintech, and tokenization.

We understand and embrace the new blockchain-powered technologies that can optimize sourcing in the lighting industry and create the digital infrastructure for smarter light sourcing in a seamless, cost-effective way.

What is BAL Token?

BAL is an ERC-20 compliant digital token deployed on the Ethereum blockchain that allows a peer-to-peer mode of payment, storage, and exchange of value seamlessly and securely. The BAL Token is specifically designed to support large volumes of transactions within the BAL ecosystem. It offers quick, secure, and efficient transfer of value with high confirmation speed.

Do you want to know more?

Download to know more about us,
our project and how can you participate in our upcoming token sale.

Our Vision

Our vision is to become the leading global platform for buyers and sellers dealing in LED lighting. Through BAL Marketplace, we aim to democratize access to the sourcing of lighting products, without the interference of a centralized authority or intermediary.

Our Mission

We aim to create a modern platform for lighting products by fully harnessing the technological power offered by blockchain, smart contracts, and cryptographic technology. Principled, honest and focused, we leverage the world’s best suppliers and deliver the most significant value LED products, the most exceptional service and advice, and first-rate customer satisfaction – every time.

Why choose BAL token?


Unlike traditional marketplaces and payment networks, there is no single point of failure. All transactional activities happening within the BAL ecosystem are open and transparent to the whole community.


BAL Token uses an Ethereum blockchain based proof of work consensus for confirming transactions, which makes it completely decentralized and one of the most secure digital assets. All of your transactional data is encrypted, and your digital assets are reserved in a wallet only you can access.


BAL Token has inherent utility within the BAL marketplace, a leading marketplace based in Dubai, UAE, allowing it to be accepted as a mode of payment for lighting products.

Liquidity and Easy Transaction

Easily liquidate or transfer your BAL Token to anyone, anywhere in the world through a secure, encrypted digital wallet.

Nominal Transactional Fee

BAL Marketplace deducts significantly lower fees than any other major online payment system. This allows users to send, receive or perform any transactional activity at minimal costs.


Deployment of all transactional records on a transparent blockchain ensures visibility and eliminates fraud.

BAL Roadmap

The BAL Platform is an established business with a ready platform. To expand our operations and decentralize our business model through blockchain we have devised a solid plan and an ambitious roadmap, with the most expert team, and we are positioned to expand globally. Our ability to rapidly deploy a solution once the technology has been developed makes our financial goal more attainable.

  • 2014
    Establishment of Almani Lighting GmbH, Germany
    In depth analysis and visits to the world’s best LED manufacturer
    Establishment of the Almani Lighting LLC, Dubai, UAE Branch
    Cooperation with ASAS Holdings, Dubai, UAE
    A range of 50 products in architectural and residential lighting
    Inception of the idea for the BAL Platform
    Initial research and feasibility
    Recruitment of technical team for BAL platform development
    Platform development initiated
    Product range covering 100 products in architectural, residential, commercial and decorative lighting
    ASAS Holdings invests in Almani Lighting LLC, and acquires 51% ownership
    Establishment of a state-of-the-art Dubai showroom
    Warehouse expansion
    Several prestigious projects in UAE completed
    Product range covering 250 products in architectural, residential, commercial and decorative lighting
    BAL LightFinder and My Home Features testing
  • 2018
    • Q1 - Q2
      • Team Expansion
      • New two-story office in Dubai Investment Park
      • Product range covering 600 products in architectural, residential, commercial, decorative, industrial, and outdoor lighting.
      • Completion of two Sheikh palaces for the ruler of Sharjah emirate
    • Q3 - Q4
      • BAL website development
      • BAL My Tower testing and implementation
      • Collaboration with Fiat Partner
    • Jan - Mar
      • BAL Online Platform release
      • Biggest LED lighting portfolio within the LED industry for a single brand (Almani)
      • Cooperation with 100+ high quality LED lighting manufacturers
      • BAL backend development Phase 2
    • April - June
      • White Paper drafting for the BAL Platform
      • Centralized platform development completed and ready for community and manufacturer review
      • Token generation event
      • Seed Round Sale
      • Seed Round successfully completed and raised USD $2 Million
      • IEO planning and meetings with the most reputable crypto exchanges
    • July - Sept
      • Marketing Campaign Kick-off
      • My Home, My Tower, and LightFinder brochure development
      • Private funding initiatives
      • Release of yellow paper (Technical Paper)
      • Exchange listing and public sale i.e., Initial Exchange Offering (IEO)
      • BAL nominated at Light Middle East for the most exciting startup, and its founders for “Personality of the Year”
    • Oct - Dec
      • Hiring of blockchain developers and corporate restructuring
      • Smart Contracts research and implementation
      • Smart Contracts and Blockchain Architecture development started.
      • Participation in Roadshows
      • Sponsorship of German embassy for Dubai Roadshow
  • 2020
    • Jan - Mar
      • Desktop wallet development started with Crosschain asset transfer functionality
      • Marketing expansion
      • Blockchain testing and improvement
      • Participation in EXPO2020 projects
    • Apr - Jun
      • Team expansion for hiring AI and machine learning specialists
      • Research on artificial intelligence, machine learning, big data, and predictive analytics and their application within the BAL platform
      • Mobile wallet application development started
    • July - Sept
      • Business expansion into Scandinavian and Indian markets
      • Blockchain integration on Testnet
    • Oct - Dec
      • Participation in roadshows and world business summits
      • Desktop wallet beta version release of a non-custodial multi-currency light wallet allowing users to send, receive, and eventually exchange funds over Lightning Network, all without needing to download full blockchains.
      • Release of a mobile version of the BAL wallet. This application will be compatible on all devices and allow users to access our wallet and its features directly from their mobile device.
      • On-chain logistic, freight tracking functionality development initiated. This will enable blockchain based traceability of logistics and freight activities within our ecosystem
  • 2021
    • Q1 - Q2
      • Develop first reference implementation of the BAL network using the blockchain framework Substrate and provide a public testnet. The network will be reviewable by the community.
      • Desktop wallet alpha version launched with the functionality of Crosschain swapping. This will allow users to transact multiple currencies directly, without converting via third-party exchange
      • Mobile wallet alpha version release
    • Q3 - Q4
      • Mainnet release
      • Migration from Ethereum to patented blockchain
      • Optional API development to enable better decision-making and more efficient energy usage.
      • Business expansion to American markets
    On-chain logistic, freight tracking functionality implemented
    AI based Smart Contracts implementation
    Development of BAL Exchange for enabling digital asset trading
    Development of BAL Custodial Platform
    2023 - 2024
    Development of BAL Tokenization Platform

BAL Crowd Sale Information

Token name: BAL Token
Ticker: BAL
Token type: ERC-20
Blockchain deployed: Ethereum
Accepts: BTC, ETH, EUR, USD
Total supply: 55 Million (100%)
Private Sale price: 1BAL = USD 0.2
Pre-IEO Sale price: 1BAL = USD 0.25
IEO Sale price: 1BAL = USD 0.30303
Soft Cap: 4 Million USD
Hard Cap: 8 Million USD
Know Your Customer (KYC): Yes
Supply reserved for Private &
Pre-IEO Sale Round combined:
5.5 Million (10% of the total supply)
Supply reserved for IEO: 16.5 Million (30% of the total supply)
Seed Round date: Febuary 1st, 2019 (Sold out)
Private Starting Date: October 1st, 2019
Pre-IEO Starting Date: November 1st, 2019
IEO Starting Date: February 1st, 2020

Funds Distribution Plan

Our aim is to make BAL Platform the leading marketplace for sourcing light products across the globe, and we have devised a plan to make our dream a reality. The proceeds from the token sale will fund the decentralized platform launch, continued platform development, user acquisition, and marketing:













Token Distribution

Do you want to know more?

Download to know more about us,
our project and how can you participate in our upcoming token sale.

Meet Our Team

Johannes Eidens

CEO & Founder

Martin Heyen

Co-Founder & CFO

Leo Vicente

Chief Technical Officer

Rene Rowell dela Rama

Director of Blockchain Integration

Rizvi Iqbal

Blockchain & DLT Specialist

Artem Gordadze

Marketing Specialist

Nantha Kumar

Sales Director

Marc Vazquez

Sourcing, Production & Investors Relations

Ryan Quines

Design Lead

Zain Ul Abdin

Senior Architect

Shajudeen Yousf

Lighting Design Architect

Ammar Mohamed

Lighting Design Architect

Muhammad Younas

Content Lead

Chad Hanson

Social Media, Community Manager

Maria Carron Igloso

Investor relations and Public Relations Manager

Tiffany Anggot

Director Of Strategic Partnerships

Juliane Schreilechner

Training Consultant

Our Advisory Board

Khalid Almutawa

Partner and Chairman ASAS Holding Group

Sebastijan Eder

Partner, 0C Ventures

Ralph Kattan

Team leader Accounting & Regulatory Information Santander Consumer Bank AG, Germany*

Alexander Vogt

International Key Account Manager, CustomBiotech EMEA/LATAM at Roche Diagnostic Germany

Dr. Moritz Eidens

CEO PharmGenomics GmbH

Mohsin Irshad

Sr. UI/UX Designer at EXCEED IT Services

Janis Leitans

Scientific Assistant, Latvian Biomedical Research Centre

Want to know more about our Private Round? Contact Us!

Dubai Investment Park 1,
Opp. Green Community East, Showroom 10, P.O. BOX 3219
Dubai, United Arab Emirates
+971 4 887 3265
Mon to Fri 9am to 6pm
[email protected]
Send us your query anytime